The machine is always hungry, always demanding more.
It is, of course, a choice you make to begin to feed it. You can choose to ignore it, to not engage with it, and your life will be happy and free and dull and calm and boring and lacking that spark of creativity that can warm your soul or burn it to the ground. When you begin to create, when you commit to constant creativity, that is a huge sacrifice.
For every day, you must create, for the machine always wants more.
Thankfully though, indulgent self-absorbed crap is fine by it.